Userpilot Pricing Overview: Plans, Costs, and Value Analysis

What Is Userpilot?

Userpilot is a no-code platform that helps SaaS businesses create personalized in-app experiences without needing to rely on developers. 

It’s commonly used for user onboarding, feature adoption, and product analytics. 

With Userpilot, teams can better understand user behavior, guide users through key actions, and track what’s working inside their product. 

It gives you a clearer picture of the user journey and makes it easier to improve how users interact with your app—without the technical hassle.

What is Userpilot used for?

Here’s what teams typically use Userpilot for:

• Onboarding users to your website
  

You can create interactive in-app experiences like modals, tooltips, slideouts, and welcome flows to help new users find their way around. 

It’s a great way to simplify user onboarding and get new users up to speed faster.

• Encouraging feature adoption

Want to make sure people are discovering your product’s features? 

Userpilot lets you highlight updates and lesser-known tools with in-app messages that respond to user behavior, so users see what’s most relevant to them.

• Segmenting users based on behavior

With advanced segmentation, it’s easy to group users by what they do inside your product—whether that’s clicking a specific button or completing a key action. 

This helps tailor the experience to different types of users.

• Understanding how users interact with your product
  

Userpilot’s product analytics give you insights into how users behave in your app.

You can view custom dashboards, track specific users, and spot trends in real-time to better understand the user journey.

• Collecting feedback directly in-app‍

Built-in surveys, NPS tools, and other feedback options make it simple to gather user thoughts right where they’re engaging. 

This helps you connect feedback with real behavior for a more complete view.

• Watching session replays and tracking events‍

See your product through the eyes of your users with session replays. 

You can filter by tracked events or specific events to spot friction points and improve the experience.

• Supporting employee onboarding‍

Userpilot isn’t just for customers—it also helps with employee onboarding. 

You can create internal guides to walk team members through new tools or processes more smoothly.

• Syncing and exporting data easily
  

Whether you’re using Google Analytics or a data warehouse, Userpilot makes it easy to sync data or export in bulk. 

That means less manual work and more connected reporting.

• Keeping your data secure
  

Features like activity logs, access control, and regular security audits help protect your data. 

And if you’re on a higher-tier plan, priority support is available when you need a hand.

How much is Userpilot?

Userpilot keeps things pretty straightforward with three main pricing plans:

• Starter – Great for small teams or newer SaaS businesses just getting started with user onboarding and product growth.
  
  
• Growth – Perfect if your team is growing and you need more tools to understand how people use your product and guide them better.
  
  
• Enterprise – Designed for bigger companies that need extra flexibility, security, and support to manage things at scale.
  

The cost of each plan depends on how many monthly active users you have, and as you move up the plans, you get access to more advanced features. 

Next, we’ll break down what each plan actually includes so you can see which one fits you best.

💰While Userpilot offers a range of features, it's important to understand the associated costs. 

While Userpilot packs in a lot of helpful features, it’s definitely on the higher end of the pricing spectrum. 

According to Vendr, which shares real-world SaaS pricing data, Userpilot’s annual cost can range anywhere from $3,200 to $26,008, with most teams paying around $9,000 per year.

So, if you're budgeting for a user onboarding or product growth platform, it's good to go in knowing this tool isn’t the most affordable option out there.

⚠️ Common pricing concerns highlighted by users

While Userpilot offers a robust set of features, several users have shared their experiences regarding its pricing. Here are some recurring themes:​

• High Cost

Many users have noted that Userpilot's pricing can be steep, especially for startups and smaller teams. One Reddit user mentioned:​

"Userpilot – Good UI and features but too expensive."‍

Another user compared Userpilot's pricing to other tools:​

"Userpilot who charge 5x your pricing."

• Lack of Self-Serve Options for Advanced Features

Some users have expressed frustration over the absence of self-serve options for accessing advanced features, requiring them to engage with sales teams or commit to higher-tier plans.​

Another user on G2 mentioned that while Userpilot offers robust features, some advanced functionalities, like event-based triggers, require a bit of learning and experimentation, which suggests a steeper learning curve without adequate self-serve resources.

• Gated Pricing

The lack of transparent pricing for certain features or tiers has been a point of contention. Users have found it challenging to anticipate costs without engaging in sales discussions.​

What Aare Userpilot’s pricing tiers?

Userpilot offers three main pricing plans to cater to different stages of product growth.

• The Starter Plan

This one is priced at $249 per month (billed annually) or $299 per month (billed monthly), it is designed for early-stage startups and small teams. 

It includes up to 2,000 monthly active users and offers essential user onboarding tools, basic product analytics, user feedback collection, and NPS surveys. 

A free trial is available, allowing you to test the platform before committing.

• The Growth Plan

This one is starting at $749 per month (billed annually), it is perfect for growing businesses that need more advanced capabilities. 

This plan offers everything from the Starter Plan, plus advanced product analytics, session replays, in-app surveys, and greater control over user segmentation. 

It is customizable based on the number of active users, and a free trial can be requested.

• The Enterprise Plan 

This offers customized pricing tailored to the needs of larger organizations. 

It includes all the features of the Growth Plan, along with premium integrations, custom roles and permissions, security audits, and compliance support. 

It's designed for businesses that require scalability, advanced analytics, and dedicated support. 

A free trial is also available upon request.

What impacts Userpilot’s pricing tiers?

Several factors influence the pricing of Userpilot's plans, including:

• Monthly Active Users (MAUs): Pricing varies depending on the number of users actively engaging with your product.
  

• Level of analytics usage: The more advanced analytics and product insights you require, the higher the plan cost.
  
  
• Features and add-ons: Access to premium features like session replays, in-app surveys, and custom roles can impact pricing.
  
  
• Support and account management: The level of customer support and dedicated account management can also affect the price.
  
  
• Contract length: Longer commitments can often lead to discounts or adjusted pricing.

Is Userpilot worth the cost? (pros & cons)

Before committing to a product growth platform like Userpilot, it’s important to weigh the value it offers against your budget and needs. 

Below, we break down the key pros and cons to help you decide whether it’s the right fit for your team.

Pros of Userpilot

Userpilot stands out in several areas, especially when compared to other tools on the market:

• Great for complex onboarding flows: Whether it’s a quick tooltip or a full walkthrough, you can mix and match modals, slideouts, and tooltips to guide users step by step — super handy for more involved onboarding journeys.
  
  
• Smart user segmentation: Want to show different content to different users? Userpilot lets you create detailed segments based on behaviors, events, or how people use your product.
  
  
• Strong in-app guidance options: Compared to many tools, Userpilot gives you more flexibility and visual variety when designing in-app messages — which means smoother, more on-brand experiences.
  
  
• Built-in product analytics: No need to hook up another analytics tool. With Userpilot, you can track events, set goals, and view dashboards right inside the platform.
  
  
• No devs needed: You don’t have to wait for engineering support to build or launch experiences. Marketers and product folks can handle it all — no coding required.
  
  
• Helpful localization support: If your product serves a global audience, you’ll appreciate the multi-language capabilities for onboarding flows.

Cons of Userpilot

Now that we’ve covered the good stuff, let’s take a quick look at the flip side. 

Like any tool, Userpilot isn’t perfect—and some users have shared a few common hiccups and frustrations. 

It’s still packed with useful features, but here are a few things people think could be better.

• High Pricing for Small Teams: Many users have expressed concerns about Userpilot's pricing structure. 

A reviewer on G2 mentioned, "Userpilot is a bit expensive for small startups." 

Similarly, a Reddit user commented, "Userpilot – Good UI and features but too expensive."

• Lack of Transparent Pricing: Some users find the pricing tiers unclear, especially when it comes to scaling features. 

A G2 reviewer noted, "Pricing can be a bit steep, especially when scaling up."​

• Limited Customization Options: While Userpilot offers various features, some users feel restricted in customizing their onboarding experiences. 

A G2 review stated, "Customization options are somewhat limited compared to competitors."​

• Steep Learning Curve: New users might find the platform challenging to navigate initially. 

As one G2 reviewer put it, "There's a learning curve to fully utilize all features effectively."​

• Performance Issues: A few users have reported occasional lags and performance hiccups. 

A Reddit user mentioned, "Sometimes the platform feels sluggish, especially when handling large user data."​

Thinking through these pros and cons can give you a better idea of whether Userpilot feels like the right match for your team and budget. 

If you’re unsure, trying out a free trial or booking a demo is a great way to see if it clicks with your needs. 🚀

A Better Alternative to Userpilot: UserGuiding

If you’ve been weighing your options and find Userpilot a little too complex or pricey for what you need, UserGuiding might just be the better fit. 

Here's a quick look at how it compares on the things that matter most:

1. Simpler pricing = Less headache

While Userpilot’s pricing structure can feel a bit like a puzzle—especially with the gated features and add-on costs—UserGuiding keeps it straightforward. 

You’ll know exactly what you’re paying for, with no surprises as your monthly active users grow. 

It’s a big win for growing teams trying to keep costs predictable.

2. Easier to set up and use

Userpilot is known for its robust capabilities, but that often comes with a steeper learning curve. 

In contrast, UserGuiding has a much more intuitive UI and is beginner-friendly—even for non-technical teams. 

You can build onboarding flows, tooltips, and guides without writing a single line of code.

3. Stronger customer support

Several users on G2 and Reddit have shared that getting help with Userpilot can be a bit slow or inconsistent. 

On the other hand, UserGuiding is praised for its hands-on, helpful support team and proactive onboarding. 

It’s the kind of support that actually feels like support.

4. Better for smaller teams or startups

Userpilot’s advanced features can be overkill (and overpriced) if you’re not an enterprise. 

UserGuiding shines in this space—offering everything early-stage teams need for effective user onboarding, without locking critical features behind expensive tiers.

How much does UserGuiding cost?

UserGuiding keeps things simple when it comes to pricing. 

Whether you’re a small team just getting started or a growing company looking for more advanced features, there’s a plan that fits—without the guesswork.

Here’s a quick breakdown of the pricing tiers:

• Starter – $174/month (billed yearly)
  Great for small teams ready to launch onboarding flows and track user behavior.

Includes essentials like onboarding templates, analytics, NPS surveys, and more—for up to 2,000 Monthly Active Users (MAUs).

• Growth – $349/month (billed yearly)

Perfect for growing teams that need more customization and advanced features.

Includes everything in Starter, plus custom roles, goal tracking, integrations, and support for more users.

• Corporate Plan – Custom pricing
  Built for larger businesses and enterprises with specific needs. 

Includes premium features, unlimited MAUs, personalized onboarding, and dedicated support.

The best part? All plans come with a 14-day free trial—so you can try before you commit.

💡Compared to Userpilot, UserGuiding offers a more cost-effective solution—with transparent pricing, generous user limits, and no hidden add-ons or surprise fees. 

It’s a smart choice for teams who want to scale without stretching their budget.

Final Thoughts: Choosing the right plan or alternative

Choosing between Userpilot and an alternative like UserGuiding comes down to what matters most to your team—your budget, your feature needs, and how hands-on you want to be with onboarding and product adoption.

Let’s break it down:

Userpilot might be for you if...

• You're a mid-sized business or enterprise with a flexible budget.
  
• You’re okay with limited visibility into pricing and can manage possible upsells or add-ons later.
  
• You need advanced analytics and are ready to commit to higher-tier plans for full functionality.
  

But keep in mind:
If you’re a small startup, even the lowest plan might feel like a stretch.

Some useful features like resource center or NPS are locked behind higher tiers, so the “basic” plan might still leave gaps.

Or, take a simpler path with UserGuiding...

• Transparent pricing with no surprises.
  
• All core onboarding features—checklists, tooltips, product tours—available in the Basic plan.
  
• 14-day free trial with no hidden catches.
  
• A truly cost-effective alternative that fits both early-stage teams and fast-growing companies.
  
• Easy setup, no-code editor, and helpful support to get you moving quickly.
  

In the end, if you're after flexibility, ease of use, and value, UserGuiding might be the better choice—without having to sacrifice the essentials of a great product onboarding.