Product tours.
Many use them, but a few actually know how to integrate them into their onboarding.
That is why there are way too many bad examples out there. A lot of product tours simply miss the key ingredient: Keep it simple and hit the most essential features.
Wes Bush explains the importance of “catapulting users into the areas of the product they care most about.” There’s no need to overwhelm the user (who is interacting with your product for the first time) with a lot of options.
Bush also recommends using product tours to “ask profiling questions right after someone signs up,” so you can personalize their tours according to their specific needs. And I agree. 🎯
It’s time that we have a no-nonsense approach when it comes to product tours and in this article, I promise to deliver my premise.
Short of time? No worries, check out the TL;DR section for the recap of all 26 software instead👇
TL;DR
- UserGuiding: Create user onboarding flows and in-app guidance with no coding.
- Appcues: Build personalized onboarding experiences and product tours.
- Userpilot: Create interactive onboarding flows with behavioral triggers.
- Pendo: In-app guidance, analytics, and user feedback for product adoption.
- WalkMe: Guide users with interactive walkthroughs and automated support.
- Whatfix: Build product tours and contextual help to drive user engagement.
- Userflow: No-code tool to create product tours and user onboarding experiences.
- Inline Manual: In-app guides and tooltips to improve user onboarding.
- Navattic: Create interactive product demos to engage prospects.
- Chameleon: Build personalized product tours with in-app messaging and insights.
- Hopscotch: Create in-app tutorials to guide users through your product.
- Intercom: Provide in-app support and messaging with targeted user flows.
- Userlane: Interactive guides that walk users through software step-by-step.
- Usetiful: Onboard users with interactive product tours and checklists.
- Intro.js: Lightweight library for creating step-by-step product tours.
- Stonly: Create interactive guides, FAQs, and a knowledge base for users.
- Helppier: Help users navigate with customizable pop-up tooltips and guides.
- Guidde: Record and share product walkthroughs and tutorials easily.
- Product Fruits: Streamline user onboarding and increase product adoption with tours.
- Apty: Digital adoption platform with analytics and workflow automation.
- Tourial: Build click-through product demos and generate leads.
- Toonimo: AI-driven voice and visual walkthroughs for user engagement.
- ChurnZero: Customer success platform to reduce churn and improve retention.
- Arcade: Create interactive demos with no-code functionality to boost conversions.
- Uizard: Rapidly design UI prototypes with AI without coding skills.
- Walnut: Create personalized, interactive product demos for sales teams.
Product tours are good for…
Before showing you the best product tour software options, we need to talk about whether you actually need it.
Open a document or grab a notebook and answer these questions:
- Would step-by-step guides help users get value from your product faster?
- Do users often need help getting started?
- Do users need to complete several actions to see the benefits of your product?
You can get away with not having a product tour if your product is intuitive and simple. An instructional video or one-on-one demo would probably be enough.
On the other hand, if you answered “Yes” to any of the questions, then you have a complex product and a product tour tool can offer a lot to get your users unstuck:
- First, no-code tools will save a lot of time for your product and marketing team as they will be able to create more smooth in-app experiences or marketing materials without engineering delays.
- Your users will benefit a lot from self-serve learning. They can explore your product at their own pace rather than relying on support or training sessions.
- You won’t have to invest in a fully custom-built onboarding system and the tools make it easier to refine and expand onboarding as the product evolves.
Product tour software should include…
If you’ve decided that it’s time to invest in product tour software, here are some key features you should look for:
#1 Code-free builder
You wouldn’t be here reading if you didn’t want to save development time.
A true no-code product tour tool will help you build your tours quickly without any coding. Make sure to check if the tool has an extensive implementation and installation process.
#2 Customization
What’s the point if you cannot make your product tours interactive and branded?
Nobody wants to sit through yet another uninspiring tour.
Users need contextual cues, and interactive UI elements like checklists or tooltips to get the most out of your product in the quickest way possible.
#3 Triggering
As I mentioned above, users need contextual cues to make sense of your product.
A good product tour tool should be able to help users take the required action before showing the next step.
It should also allow you to create event-based triggering experiences so you can respond to users’ actions as they happen in real-time.
#4 User interaction metrics
Tell me this is not the bare minimum: A user signs up for your product and engages with it at least for a while.
So, a successful product tour should include engagement analytics that show you the completion rate of your tour steps, engagement with guides or checklists, and required action completion.
#5 User segmentation
To analyze these metrics better, you’ll need to segment users. The reason is simple: Product tours are not one-size-fits-all solutions.
They need to be relevant to each user’s role and needs, so segmentation is a must.
Choosing the right product tour software
What if I told you that you can find the perfect match for product tour software by completing two simple steps?
Yes, you read it correctly. Two steps: understand your needs and learn the key features to look for.
Let’s break them down👇
Understand your needs
If I asked you what’s missing from your business right now, what would you say? Clunky onboarding, low feature adoption, heavy load of support queries?
Clearly defining what you want to achieve with a product tool will help you narrow down the options and choose the best tool that aligns with your goals.
Keep in mind that the size of your user base, the customization level you need, and the complexity of your product will be determining factors.
Learn the key product tour features to look for
We’ve already discussed some of the key features you should be looking for but it’s important to repeat that your needs will decide what features you should prioritize.
For example, if your product is struggling with low feature adoption rates, you should choose a tool that offers user segmentation, customization, and advanced analytics.
26 Product Tour Software
Let’s get to business and talk about the best 26 product tour software in the market. Keep in mind that I’ll divide these tools into two categories:
- Tools that have product tours as a feature
- Tools that mainly function as product tour software
Let’s go! 🚀
#1 UserGuiding
UserGuiding is a no-code product adoption platform that empowers users with self-serve experiences and helps you drive revenue growth with an all-in-one solution.
You don’t need multiple tools to complicate your workflow when you can create and improve your in-app experiences in 15 minutes without breaking the bank.

G2 Rating: 4.7/5 ⭐
UserGuiding is a great fit if you’re not tech-savvy and want to create onboarding experiences as quickly as possible. Its key features include:
- No-code interactive elements: UserGuiding’s no-code builder includes interactive elements like hotspots, tooltips, checklists, and surveys.
- Segmentation: You can segment users based on different attributes to target disengaged users and push personalized onboarding content for maximum engagement.
- Customization: When you pay for product tour software, you want it to reflect your brand image and voice. UserGuiding’s themes feature allows you to make design changes that fit your vision.
Best for: Startups or medium size companies that need to create quick, easy-to-use onboarding experiences on a budget.
Pricing
- Free trial: You can try UserGuiding’s basic features with a 14-day free trial. No credit card needed.
- Starter Plan: $174/mo when billed annually. This plan includes all adoption features as well as the AI assistant.
- Growth Plan: $349/mo when billed annually. This plan includes every feature offered in Starter as well as custom CSS and localization.
- Enterprise Plan: Contact UserGuiding for pricing. This plan gives you full customization capacity, personalized coaching, and security audit.

#2 Appcues
Appcues is a user engagement platform built for SaaS and it has been in the game for a while. Similar to UserGuiding, Appcues offers product tours as a feature. Other key features include:
- In-app messages: You can trigger experiences that react instantly to user actions and amplify each message for maximum impact.
- Analytics: You can test different customizable product tours and measure how each message or tour drives engagement.

G2 Rating: 4.6/5 ⭐
Best for: Startups and fast-growing mid-market businesses that want to shorten their user activation time.
Pricing
- Start: Starting at $250/mo, paid annually. Best fit for startups. You can create and send in-app, email, and push messages.
- Grow: Starting at $1,000/mo, paid annually. This plan includes customer success access and premium in-app experiences.
- Enterprise: Contact Appcues for pricing. This plan offers flexible terms to meet your needs, custom entitlements and limits, and multi-product pricing.
#3 Userpilot
Userpilot is a product growth platform that uses user insights and in-app engagement to drive adoption. It lets you build product tours, launch product announcements, and provide self-serve support.

G2 Rating: 4.6/5 ⭐
Let’s look at some of its key features in detail:
- Session replay: One of Userpilot’s newest features, session replay helps you visualize the user’s journey by showing you where users drop off and get a view of user behavior.
- No-code builder: Userpilot’s no-code builder offers interactive UI elements like modals, tooltips, and surveys.
Best for: Userpilot is best for mid-market and enterprise companies that need a user onboarding solution to increase product adoption by collecting user feedback.
Pricing
- Starter: $249/mo when billed annually. The features in this plan are up to 2,000 monthly active users, in-app user engagement, and user segmentation.
- Growth: $799/mo when billed annually. This plan includes everything in Starter plus product analytics, retroactive events autocapture, and in-app surveys.
- Enterprise: Contact Userpilot for pricing details. This plan offers everything in Growth plus bulk data export and sync, security audit, and custom roles.

#4 Pendo
Pendo’s goal is to help you optimize your software experience through product tours, AI-powered user feedback, and product analysis in one platform. It aims to remove friction from the user’s workflow and decrease the customer support load.

G2 Rating: 4.4/5 ⭐
Let’s take a look at its key features:
- Product analytics: Pendo’s analytics feature allows you to make better decisions by collecting data so you can evaluate product usage. You can also visualize user paths and create collaborative dashboards for your teams.
- Orchestrate: If you want to control every source of data and communication from one place, this is a great feature. You can connect in-app guides with email to reach the user, whether they’re logged in or not.
Best for: Pendo is mainly targeted at high growth tech startups that want to engage users and scale the product as well as enterprises that want to build better products faster.
Pricing
Pendo’s pricing system… leaves much to the imagination. Apart from the Free tier which only offers 500 monthly users and basic features, you need to contact Pendo to get a custom quote for all the other tiers (Base, Core, Pulse, Ultimate).

#5 WalkMe

One of the most popular players in the game, WalkMe is a digital adoption platform (DAP) that provides a wide range of features, including interactive product tours, AI-led guidance, and analytics.
G2 Rating: 4.5/5 ⭐
Its key features include:
- Automation: WalkMe can help you automate tasks to reduce empty clicks and move to the next screen so users spend less time on repetitive tasks.
- In-app guidance: You can provide contextual guidance and support with tooltips, visual cues, onboarding lists. WalkMe also lets you adapt the guidance and create multiple ways to complete a single task.
Best for: WalkMe is a good fit for large enterprises with complex software and diverse user needs that want to drive revenue growth fast.
Pricing
Like Pendo, WalkMe is not transparent when it comes to pricing. You cannot really see if there are different tiers for different needs and you need to contact their team for a custom quote.

#6 Whatfix
Whatfix offers a lot of features, including interactive step-by-step product walkthroughs and in-app guidance. Other key features include:
- Self-learning content: You can create knowledge bases and self-help resources for users to supplement other onboarding tasks. With the “Mirror” product, you can create sandbox environments to test your software and train users.
- Segmentation: You can segment onboarding content based on role tags, which means that the right content will be pushed to the right user. This will make the product tour experience more relevant and personalized for each segment.

Keep in mind that Whatfix is actually a “low-code” application and you’ll need CSS knowledge to customize the content and in-app experience.
G2 Rating: 4.6/5 ⭐
Best for: Enterprises with complex software applications that want to streamline their onboarding and automate their daily tasks.
Pricing
Whatfix has different categories for different products it offers: Digital Adoption Platform (DAP), Product Analytics, and Mirror. It also offers custom pricing for web, app, and OS platforms.
Standard, Premium, and Enterprise plans available, but you need to contact their team.

#7 Userflow

Unlike other tools we’ve discussed so far, Userflow is primarily product tour software. You can build interactive product tours with its user-friendly and no-code interface. If you want visually appealing tours and have total control over the flow, then Userflow is a great option.
G2 Rating: 4.8/5 ⭐
Other key features include:
- Onboarding checklists: You can create custom checklists to guide users through key actions and milestones. This feature is also dynamic, meaning that the tool will update the checklist based on user behavior, so they always know what’s next.
- In-app surveys: In-app surveys are great for collecting data within your app and you can use logic-based triggers to guide users based on their responses. Different types of surveys (NPS, CSAT, etc.) are also available.
Best for: Startups that need interactive onboarding tours but don’t require much customization.
Pricing
- Startup: $250/mo, billed annually. Up to 3,000 monthly active users. This tier has unlimited flows and checklists as well as basic integrations.
- Pro: $680/mo, billed annually. Everything in Startup plus localization, no-code event tracking, and advanced integrations.
- Enterprise: Contact Userflow for a custom quote. Everything in Pro plus single sign-on (SSO), custom contract, and security questionnaire.

#8 Inline Manual
Inline Manual is a no-code digital adoption platform that focuses on user onboarding and feature adoption. It aims to make your product easier to understand with interactive walkthroughs, in-app support, tooltips, and articles.
Some of its key features include:
- Release management: This feature helps ensure that you have the right version of your content in front of your users. You can create on staging and publish on live. You can also keep track of different versions and how they perform to create the best experience possible.
- In-app help center: With contextual help articles and walkthroughs on demand, you will show only what is necessary to the user and help them explore your product better. Walkthroughs can be triggered at any time (for the first time or as a refresher), which increases engagement.

G2 Rating: 4.6/5 ⭐
Best for: Startups and mid-market businesses that want to support customers through in-app tutorials and get them up to speed as quickly as possible.
Pricing
- Essentials: $59/month. This tier has in-app walkthroughs, tooltips, and segmentation (up to 3 segments).
- Standard Pro: All in Essentials, plus NPS surveys, branching, and localization.
- Enterprise: All in Standard Pro, plus security reviews and a dedicated success manager. Contact the team for custom flexible pricing.

#9 Navattic

Navattic is no-code interactive product demo software that helps you hook the potential users early in their journey. You can create and share demos on websites, sales cycles, and onboarding. Whether you are a sales-led or product-led company, you can use Navattic to drive feature adoption.
G2 Rating: 4.8/5 ⭐
Let’s look at its key features:
- Drag-and-drop editor: You can assemble a demo in minutes with the drag-and-drop editor. You can also add text, images, and visuals to create a unique brand story.
- Personalization: You can analyze your demos data and personalize the whole experience based on a prospect’s engagement with it.
Best for: Global enterprises and fast-growing startups that want to create product-specific demos.

Pricing
- Starter: Free tier. You get access to 2 seats, 1 HTML demo, and unlimited demo views.
- Base: $500/mo, billed annually. All features in Starter, plus 5 seats, unlimited HTML demos, and custom themes.
- Growth: $1,000/mo, billed annually. All features in Base, plus 10 seats, advanced filters, and in-app collaboration.
- Enterprise: Custom pricing. All features in Growth, plus offline demos, audit logs, and sales demo portal.
#10 Chameleon
Chameleon is a product adoption platform that focuses on different stages of the user journey, such as onboarding, adoption, and revenue expansion. It is known for its flexibility and customization options.

However, it is a low-code tool, meaning that you will need technical knowledge to get the most out of Chameleon.
G2 Rating: 4.4/5 ⭐
Some of its key features are:
- Embedded cards: You can signpost resources without interrupting the user for continuous guidance. You can use these cards to invite users to webinars or promote upsell offers.
- A/B testing: Chameleon has different tools for you to test which version of your tour works best. Keep in mind that this feature is only available for the Growth pricing plan and above.
Best for: Mid-market and enterprise companies that want to create highly visual in-app experiences to reduce churn.
Pricing
- HelpBar: Free. You can enable CMD+K or other shortcuts, use native fonts and styling with this plan.
- Startup: $279/mo. This plan includes unlimited tours and tooltips, 5 microsurveys, and 1 launcher.
- Growth: $1,500/mo. Everything in Startup, plus A/B testing, rate limiting, and unlimited goal tracking.
- Enterprise: Contact Chameleon for custom pricing. This plan includes everything in Growth, plus unlimited seats, roles and permissions, and localization.

#11 Hopscotch

Hopscotch is interactive product tour software that helps businesses create product tours, educate users, and convert more trials into paid customers. It has many features for onboarding and adoption, including:
- Analytics: You can track how your tour performs with view-through rates, completion rates, and errors.
- No-code builder: You don’t have to bother your developer to create or edit your product tour. Instead, you can be in charge and create appealing tours without writing codes for hours.
G2 Rating: 4.9/5 ⭐
Best for: Small and mid-sized SaaS businesses that want to drive higher user activation rates.
Pricing
- Starter: $99/mo. Includes up to 3,000 monthly users and no-code tours and tooltips.
- Growth: $249/mo. Everything in Starter, plus advanced segmentation with custom properties and live support.
- Enterprise: Contact Hopscotch for custom pricing. Everything in Growth, plus custom usage and plans.

#12 Intercom
It’s hard to think about a product tour software article without ever mentioning one of the giants in the game: Intercom.
Intercom is essentially a customer service platform, but they also offer product tours so you can proactively guide customers by sharing your tours in conversations, messages, and bots.

G2 Rating: 4.5/5 ⭐
Other key features are:
- Intercom integration: If you’re using Intercom’s other tools then you can integrate your product tours and collect data more seamlessly.
- Video pointers: You can add video pointers to your tours to personalize your onboarding experience. Adding a short video of yourself or a team member will engage customers and guide them to a specific element or take an action.
Best for: Startups and enterprises who already have an onboarding system in place that want to combine it with communication and customer support.
Be mindful that you will have to purchase product tours as an add-on which can drive the price up quite fast and Intercom only offers linear tours (compared to contextual ones).
Pricing
Product tours are available with the Proactive Support Plus add-on tier. It costs $99/mo.

#13 Userlane

Userlane is a digital adoption platform that offers product tours as a feature to guide new users. You can create in-app experiences and track your efficiency with behavioral analytics.
Its popular features include:
- Code-free platform: Setting up and implementing the product tour is simple and easy because you don’t have to write a single line of code.
- HEART analytics: HEART (Happiness, Engagement, Adoption, Retention,Task Success) framework helps you understand how users interact with your software application.
G2 Rating: 4.7/5 ⭐
Best for: Fast-growing startups and enterprises that want to train users with interactive step-by-step guides and tours.
Pricing
Userlane offers custom pricing but you need to get in touch with them to see which plan fits your business best.

#14 Usetiful

Usetiful markets itself as a digital adoption platform that “offers all the features for a great digital adoption experience at an affordable price.” It is an easy-to-use platform for sure, however, it’s fairly a new tool so some features like localization and customization are limited.
G2 Rating: 4.7/5 ⭐
Its most popular features are:
- Interactive product tour demos: Not a static demo and not a full product tour, but a personalized interactive sales demo that will save your sales team a lot of time. You can decrease repetitive presentations and close deals faster.
- Hotspots and checklists: You can guide users and draw attention to important elements when it matters.
Best for: Startups that want to scale their business with simple product tours and interactive in-app elements.
Pricing
- Free: 2,000 assists per month with unlimited product tours.
- Plus: €29/mo, billed annually. Offers customizable themes and surveys.
- Premium: €69/mo, billed annually. This tier has no Usetiful watermark, user profiles and segments.
- Enterprise: Custom pricing. Includes employee onboarding and onboarding content creation.

#15 Intro.js
Intro.js is a lightweight JavaScript library where you can create step-by-step product tours and hints. It is a great fit if you only need to create an onboarding tour. However, if you want to scale your business and improve conversions, you’ll need a more complex tool.

Some of its key features include:
- Customization: You can customize your product tours and hints for user engagement and easy communication. You have full control over the appearance and behavior of the tours.
- Easy to use: Intro.js is efficient and easy to use and it does not affect the performance of your application.
Keep in mind that Intro.js has limited built-in features and requires a developer at every stage of implementation.
Best for: Early-stage startups that need simple, customizable onboarding tours and a budget-friendly option.
Pricing
All pricing plans give you lifetime access.
- Starter: $9.99. One project with no commercial support.
- Business: $49.99. 5 projects, 1 month of commercial support, and 1 custom theme.
- Premium: $299.99. Unlimited projects, 6 months commercial support, 3 custom themes, and 24/7 priority support.
#16 Stonly
Stonly is a budget-friendly guide tool that offers step-by-step instructions for users. Their goal is to help you create “structural and digestible educational content.” It is positioned as a knowledge management platform so the focus is more on knowledge bases than tours.

Other key features include:
- In-app guides: Create interactive in-app guides for employees and customers.
- AI answers: Help customers and support teams get more accurate answers with AI answers that include in-line links directed to the right step.
G2 Rating: 4.8/5 ⭐
Best for: Startups who prioritize self-serve support and need basic product tours.
Pricing
Stonly offers two plans: Startup and Enterprise. You need to contact their team for pricing.

#17 Helppier

Helppier is a UX tool that mainly focuses on guided product tours. It has recently added new features like:
- Tooltips: You can provide descriptions and offer contextual help to highlight specific areas on your website or app.
- Customization: Customize templates based on your brand.
G2 Rating: 3.8/5 ⭐
Best for: Fast-growing startups and enterprises that need a straightforward and customizable adoption solution.
Pricing
Pricing depends on your monthly active users (MAU). Helppier has two plans:
- Standard: $49/mo for 1,000 MAU. This plan includes unlimited guides and triggers.
- Tailor Made: Contact Helppier for custom pricing. This plan offers onboarding consultation and a dedicated account manager.

#18 Guidde

Guidde is an AI-powered step-by-step guide maker that helps you create video documentation easily. Its key features are:
- How-to videos: Record tutorial videos in minutes and speed up your onboarding process.
- AI-powered content delivery: Show the right video tutorial to the right user at the right time.
G2 Rating: 4.9/5 ⭐
Best for: Startups with tight budgets that want to create linear onboarding materials.
Pricing
Guidde has two different pricing systems: Guidde Create (for creating video tutorials) and Guidde Broadcast (for analytics). Guidde Create has 4 plans:
- Free: Up to 25 how-to videos.
- Pro: $16/mo per creator, billed annually. Unlimited how-to videos, no Guidde watermark.
- Business: $35/mo per creator, billed annually. Unlimited text to voice generation, analytics and insights.
- Enterprise: Contact Guidde for custom pricing. Auto translations, SSO (Okta, Microsoft, 1Login) and user roles.
Keep in mind that Guidde does not help you create in-app product tours and has limited capacity for interaction. If you have a complex product, it might not be the best fit.

#19 Product Fruits

Product Fruits is a platform designed to increase product adoption and streamline user onboarding with interactive product tours. It offers essential features like:
- Data visualization: Turn numbers into charts and turn charts into actionable steps for improvement.
- In-app announcements: Announce new features and updates, collect feedback, and keep users in the loop with no coding.
G2 Rating: 4.7/5⭐
Best for: Startups that want to collect and integrate user feedback into their product.
Pricing
- Core: $79/mo. You get the basic tours and walkthroughs.
- Boost: $139/mo. Includes AI flow creation.
- Enterprise: Custom pricing. Includes roles and permissions and custom integrations.

#20 Apty

Apty is a digital adoption platform that helps businesses improve software utilization and streamline user onboarding with in-app guidance. It offers essential features like:
- Data insights: Analyze user behavior and identify friction points to enhance adoption.
- Guided workflows: Create interactive walkthroughs and tooltips to assist users in real time.
G2 Rating: 4.7/5 ⭐
Best for: Enterprises that want to guide users through tasks and improve their app’s efficiency.
Pricing
Unfortunately Apty does not show pricing plans on its website. You need to get in touch with their team for more information.

#21 Tourial

Tourial is a micro tour platform that helps businesses create interactive product demos to drive engagement and conversions. It offers essential features like:
- Interactive demos: Build guided, click-through experiences to showcase your product.
- Lead capture: Collect user information and insights directly from demos.
Keep in mind that Tourial’s main feature is to create interactive demos. If this is not the only feature you need, you’ll need to integrate it to another third-party tool. It means that you’ll have to pay more and deal with two different setups and management.
G2 Rating: 4.6/5 ⭐
Best for: SaaS companies (especially B2B) looking to improve product-led growth and customer acquisition.
Pricing
- Engage: Custom pricing. Includes basic interactive demos and tour centers.
- Scale: Custom pricing. Adds data exports and advanced roles.

#22 Toonimo

Toonimo is a digital adoption platform that enhances user engagement with AI-driven voice and visual walkthroughs. Some of its key features are:
- Audio-visual guidance: Use voice narration and on-screen annotations to guide users through workflows.
- Surveys: Collect user feedback in real time to improve adoption and experience.
G2 Rating: 4.3/5 ⭐
Best for: Small and mid-market businesses looking to improve software adoption with simple voice-based guidance.
Pricing
- Training and Onboarding: Custom pricing. Includes standard audio-visual walkthroughs.
- Consumer Facing Websites: Custom pricing. Offers advanced data analytics suite and self-service editor.

#23 ChurnZero

ChurnZero helps subscription businesses to proactively manage customer success, reduce churn, and drive retention through real-time insights and automation. It offers essential features like:
- Customer health scoring: Track engagement and predict churn risk with data-driven insights.
- Automated playbooks: Create personalized outreach campaigns to improve customer retention.
- Product tours: Guide users through key features to enhance onboarding and engagement.
While ChurnZero’s product tours provide essential onboarding guidance, they may lack advanced interactivity and gamification features compared to dedicated product adoption platforms.
G2 Rating: 4.7/5 ⭐
Best for: SaaS enterprises looking to proactively manage customer success and reduce churn.
Pricing
Unfortunately, ChurnZero does not advertise pricing plans on its website. You’ll need to contact their team for a custom quote.

#24 Arcade

Arcade is an interactive demo platform that helps businesses create engaging, no-code product tours to showcase their software and drive conversions. It offers essential features like:
- Personalization: Tailor demos to different audiences for a more relevant experience with “choose your adventure” style.
- Customization: Adjust branding, layouts, and interactions to match your product’s look and feel.
While Arcade excels at creating engaging product demos, it may have limitations in flexibility compared to full-scale digital adoption platforms.
G2 Rating: 4.7/5 ⭐
Best for: Mid-market businesses looking to enhance product-led growth with interactive demos.
Pricing
- Free: 1 user, 3 published “Arcades” aka interactive demos.
- Pro: $32/mo, billed annually. No Arcade watermark, global insights, and video editing.
- Growth: $42.50/mo per user, billed annually. Adds advanced analytics and custom branding.
- Enterprise: Custom pricing. Offers early access to HTML capture, and advanced onboarding.

#25 Uizard

Uizard is an AI-powered design tool that enables teams to quickly create wireframes, prototypes, and UI designs without coding. It offers essential features like:
- Attention heatmaps: Predict user focus areas to optimize UI design and usability.
- Customization: Modify UI components, layouts, and interactions with an intuitive drag-and-drop editor.
While Uizard excels at rapid UI design and prototyping, it lacks robust features for creating interactive product tours, such as guided walkthroughs, in-app tooltips, and advanced user engagement tracking. It is not a full design product just yet.
G2 Rating: 4.5/5 ⭐
Best for: Small to mid-sized companies looking to ideate and iterate faster to accelerate product release.
Pricing
- Free: 3 AI generations per month, limited access to templates.
- Pro: $12/mo. Includes access to all templates and 500 AI generations per month.
- Business: $39/mo. Offers priority support and custom brand kit.
- Enterprise: Custom pricing. Unlimited teams and onboarding support.

#26 Walnut

Walnut is an interactive demo platform that helps you create personalized, no-code product demos to engage prospects and drive conversions. Some of its key features are:
- Lead capture: Collect prospect data directly through interactive demos for better lead nurturing.
- Custom branding: Fully brand your demos to align with your company's identity and messaging.
While Walnut excels at creating engaging, personalized demos, it may have limitations in advanced analytics and user behavior tracking compared to other comprehensive product adoption platforms.
G2 Rating: 4.6/5 ⭐
Best for: B2B companies and sales teams looking to accelerate the sales process with interactive product demos.
Pricing
- Lite: $9,200/year. Includes basic demo creation and analytics.
- Pro: $20,000/year. Adds dedicated customer success manager and integrations.
- Enterprise: Custom pricing. Offers dedicated support and multi-team features.

Conclusion
Voila! Now, you know how to choose product tour software and decide on essential features.
You also have an entire list of tools that will help you get started or take your business to the next level!
Make sure to identify your needs first so you can see what fits and what doesn’t in your vision.
Frequently Asked Questions
What is the difference between product tour and walkthrough?
A product tour is a brief, high-level introduction to a product's features, often automated and designed to give users an overview of its capabilities. In contrast, a walkthrough is a step-by-step, interactive guide that helps users complete specific tasks or learn how to use a particular feature in more detail.
While a product tour provides a general introduction, a walkthrough focuses on guiding users through specific actions or processes within the product.
How long should a product tour be?
A product tour should typically consist of 5 to 7 steps. The goal is to give a brief, clear overview that encourages users to explore the product further, while keeping the tour concise and easy to follow. If the tour includes too many steps, it might feel too long or tedious, so focus on the most important features.
What is a product walkthrough?
A product walkthrough is an interactive, step-by-step guide that helps users complete specific tasks or learn how to use features within a product. Unlike a product tour, which gives a general overview, a walkthrough provides detailed instructions and prompts to help users navigate and use the product effectively.
How to create a product tour?
To create a product tour, start by identifying key features you want to highlight and define the tour's goal, such as helping users understand core functions.
Keep it short, with 5-7 steps, using clear prompts like tooltips and overlays to guide users through each feature.
Make the tour interactive, allowing users to engage with the product, and provide an option to skip it.
Finally, test the tour with users, gather feedback, and refine it to ensure it's clear, helpful, and easy to follow.
How to do a product tour?
To do a product tour, start by greeting the user and briefly explaining the tour's purpose. Use tooltips or pop-ups to guide them through key features interactively. Allow users to skip or finish the tour at any time and end with a call to action.
To create a seamless experience, consider using product tour software like UserGuiding, Intro.js, or WalkMe, which provide tools for building and managing effective tours.